True Hoop

True Hoop

Award-winning hard truths about the NBA since 2005.

True Hoop is a leading voice in NBA media and it is full of stories from the inside of the basketball industry. Henry Abbott and his team explores tricky topics and offers unique perspectives that you won’t get anywhere else. From investigations of team’s owners to doping and from game strategies to on-court insights, True Hoop is here to dig out the truth.
Subscribe for honest NBA coverage and “high-five the truth”.


Deep Dive


Henry Abbott started TrueHoop back in 2005 which became one of the most important basketball blogs. It was acquired by ESPN and exploded into a blog network, a podcast, video series, and more. Long story short - in 2019 Henry Abbott relaunched the TrueHoop as a subscription newsletter service, as he believes that “when journalists work directly for readers...the content gets better”.


When choosing the free version, you are supposed to get only occasional public posts. There are lots of free audio content, but the free version of a newsletter is being sent indeed occasionally. We believe, it is safe to say that you will receive an issue of True Hoop every other week.


The paid subscription of True Hoop costs $10. The newsletter is being sent up to 4 times a week, but the days for publishing are pretty random. The subscription gives you subscriber-only content (one or two additional issues a week) and episodes in your podcast app, a full archive, and the possibility to post comments and join the community.

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