Napkin Math

Napkin Math

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Business breakdowns, by the numbers.

Napkin Math is a business and investing newsletter that provides data-driven analysis. Adam Keesling strives to find data points to figure out which startups are going to succeed, what is working, what is not, and what the future holds. Napkin Math debates why software is better than content, analyzes roll-up strategy, and covers acquisitions that are worthy of your attention. So subscribe for industry dives, startup case studies, and discussions on the prospects of interesting ventures. 


Deep Dive


Adam Keesling a writer, educator, and financier, who considers himself a business nerd. After quitting his investment banking job, he realized he couldn’t find a place for “long-form, worthwhile discussions about startups” and started writing online. One thing led to another and after few guest posts on other newsletters, he launched his own - Napkin Math, which eventually became a part of the Every business/productivity newsletter bundle.


The newsletter is part of the Every - a writer collective that offers a variety of business/productivity newsletters as a bundle. By subscribing to a free version you can expect to receive at least one email a month, but sometimes the author can surprise you with a bit more. The free version also gives you the weekly Sunday Digest with summaries and links to all the content from the bundle, that was published throughout the week. 

If you wish to silence some of the newsletters you can always change preferences on your account page (a link is being sent with every issue). You can opt-out from everything except Napkin Math, or - you can go all in and decide later!  


The paid subscription of Every bundle costs $20 (or $1 for 30 days trial and then $200 per year) and gives you access to the most in-depth articles from a variety of other business/productivity newsletters. 

Paid subscribers will receive an issue of Napkin Math around 3 times a month (it’s not very consistent). In addition to freely distributed e-mails, you get 1 or 2 subscriber-only posts a month, a full archive, and a possibility to post comments and join the community. So going paid suppose to increase both - quantity and the depth of the articles.

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