The Sociology of Business

The Sociology of Business

A global analysis of how changing values change business.

The Sociology of Business is a newsletter focused on how brands shift in response to changes in consumer taste & values. Ana Andjelic covers case studies, strategy, and latest news while providing deep insights on consumer behaviors. So if you’re passionate about brand strategies and the modern aspirational economy - subscribe to The Sociology of Business newsletter and learn how to tell your brand story, the difference between flex and basic tastes, and the importance of human curation.

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Background

Ana Andjelic is a strategy executive with a doctorate in sociology. She is also an author and one of Forbes’ The World’s Most Influential CMOs. In addition to working for the world’s top brands, Ana Andjelic considers herself a founder as she has always been working for herself too - through writing, speaking and advising.

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The Sociology of Business is a free, weekly newsletter that will reach your inbox on Mondays, two to three times a month.

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