The Sociology of Business
A global analysis of how changing values change business.
The Sociology of Business is a newsletter focused on how brands shift in response to changes in consumer taste & values. Ana Andjelic covers case studies, strategy, and latest news while providing deep insights on consumer behaviors. So if you’re passionate about brand strategies and the modern aspirational economy - subscribe to The Sociology of Business newsletter and learn how to tell your brand story, the difference between flex and basic tastes, and the importance of human curation.
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