Barking Up The Wrong Tree

Barking Up The Wrong Tree

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Provides science-based insights on how to be awesome at life.

Barking Up The Wrong Tree is a humorous and actionable advice newsletter covering human behavior. The newsletter hosts original pieces, backed by the latest findings in science, trying to provide an answer on “how to be a better x”. Think of tips and tricks on topics like how to overcome impostor syndrome, ways to be awesome in marriage, or how to manage fear and improve your productivity. All of this comes with links to original research and studies and...few anecdotes! Subscribe to learn how to be awesome at work and at home, and have a laugh or two along the way.




Eric Barker is an author of a bestselling book by the same name - Barking up the wrong tree, former Hollywood screenwriter and has been featured in various media outlets like New York Times, The Wall Street Journal, or TIME magazine just to name a few. The idea for the newsletter was born when Eric Barker started reading academic research and realized the amount of interesting stuff in there is definitely worth sharing. Naming his website “bakadesuyo”, which is Japanese for “I am an idiot” - Eric Barker created one of the most popular newsletters out there with 345 thousand (and counting) subscribers and viral content read by millions.


Barking Up The Wrong Tree is a free, supposedly weekly newsletter. The author promises to send you an issue every Sunday, but from our experience - you can expect to receive the newsletter once a month.

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